Author Archives: sim

The Real Reason Why Customer Experience Matters

You’ve heard all about how customer experience or CX is critically important. But if you look around you, bad CX (and its cousin, bad UX) are so ubiquitous it begs the question whether it’s really that important. I mean what’s … Continue reading

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Are you really data-driven?

Many companies and even individuals pride themselves on being data-driven. Or at least that’s what they claim – it is however clear many are data-driven only when it fits their preferred narrative or their view of how the world works. … Continue reading

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Don’t Forget How to Fly The Plane – Managing Technology Transitions Safely

A video of this recent impressive cross-wind landing at Schiphol airport found its way to my Facebook feed. Great work from the pilot, but in the comments I saw a friend of a friend wondering if that was the auto-landing … Continue reading

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Cutting Through the Fluff

Sometimes, the world of technology is not much better than reading a tabloid; a lot of wasted enthusiasm and energy, but zero substance. In a world where every vendor needs to be the “global leader”, every startup a “disruptor” and … Continue reading

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