The positive impacts of diversity have been discussed in many areas such as innovation management – I’ve also touched the topic more than once. However, most evidence for this has been anecdotal or based on experience. The Difference: how the power of diversity creates better groups, firms, schools, and societies by Scott E. Page takes on a different approach – the diversity it talks about is cognitive diversity and the book ultimately offers proof based on models and mathematics that diversity indeed trumps ability.
As it’s one thing to say diversity is good and quite another to prove it, it’s a strong statement but The Difference also makes a strong case for it. If and when someone you know doubts that (cognitive) diversity brings benefits, this is the kind of book you can hit them on the head with it and win any such conversation. Of course there are some caveats, boundary conditions which must apply for diversity to produce benefits.
The models and covering them with plenty of examples take up most of the book. Many of the example cases are very simple – at times I felt they were too simple, but they did manage to drive the point home, so they served their purpose adequately. Nevertheless, they did take some time to think through so I will spare you from the proof-part.
There are many lessons to learn from the book and it provides numerous smaller but still significant insights. The most important practical conclusions, however, can in my opinion be condensed into the following:
- Make sure the problem at hand is one that benefits from diversity; in particular difficult problems or prediction. Tasks truly focusing on individual effort – like selling merchandise – will obviously not benefit from a diverse group.
- Broaden your horizon – but not too much. That is to say you shouldn’t throw diverse people at the problem indiscriminately; a poet will likely not be much help in figuring out a new drug candidate.
- Remember what diversity matters – cognitive diversity. Most of the time when people talk of diversity, they mean ethnic diversity. However, merely ethnically diverse people may not be cognitively diverse.
- Don’t forget intelligence or ability (however one defines those), just don’t focus on them solely. Don’t try to find the most capable person (this might in fact even be detrimental) but also understand that people with very limited abilities will not contribute much even if they bring diversity.
- Manage the diversity. Why? Page puts this well:
.. even in those cases where diversity should produce benefits, it will do so only if managed well. Lots of strange things can happen in a diverse group that would not be likely to happen among homogeneous people – including physical and verbal violence.
- Don’t expect too much – it’s clearly noted that while diversity has indisputable benefits. However, the benefits are not huge. Don’t expect diversity to magically solve all your problems, but you can expect it to bring an improvement.
- Believe. It turns out that belief in that diversity brings benefits may be a necessary precondition for it actually bringing those benefits.
Of course this list leaves out a lot of fascinating details on topics like ketchup. You’ll get to those if you read the book. The one major complaint I have of the book is that it gleefully (admittedly, also explicitly and knowingly) glosses over how one deals with many of the problems stemming from diversity. Sure, covering this comprehensively is impossible – because we don’t have all the answers. Still, it would’ve been nice to see some more pointers to that topic.
All in all, The Difference is not a book I would recommend without qualification. It can feel tedious at times, and at times you might be left wondering whether the models really end up proving useful. In the end they (mostly) do, but even an analytical mind such as myself may find the last chapters relating real-world empirical evidence and practical guidance the most fascinating. All in all a very good book, but I certainly don’t need to read this type of a book again. But then again, I was convinced of the benefits of diversity already before – if you are not or are still looking for proof, reading The Difference will be very useful.
Through the birth of our son earlier this week, that is:

This is the Big Change #1 of several expected this year. So far everyone’s doing fine, but being a bit busy finding and settling into new routines means slower blogging for some time.
Could we maybe sell you the same thing twice? Or more?
Don’t companies know anything about their customers? With customer relationship management, targeted & personalized advertisement etc increasingly important, I fail to understand how some basic stuff can be missing.
Like, for example, two months after ordering Helsingin Sanomat, why do they send me – me personally, named envelope and all – an ad and an offer to order Helsingin Sanomat? Uhh, hello, Earth calling the Customer Database?
Or why does Elisa send me an ad for faster broadband speeds when they know well I already have their fastest line?
Not only are they wasting money doing this, they’re giving off an amateurish image. It’s kinda like they don’t even know I’m their customer – except when it’s time to send the bill, of course. (Okay to be fair, they do deliver the service also – paper comes in every day, and bits go in and out.)
Payson enables online fraud
I’ve been fighting a payment to a Swedish merchant for non-delivery of goods, and learned the hard way that payment processors come in more than one variety. To make a long story short, I bought stuff from the merchant who used Payson as their credit card processor. I didn’t think too much (i.e. enough) about it, and made the payment. Never got the goods despite inquiries, so I called my credit card company. Alas, they cannot do anything as their customer (Payson) has transferred the money exactly as they should. It’s the merchant that sucked.
But no luck with Payson either – they also think they did everything right. While theoretically that is true, I consider Payson acting as an intermediary to be an enabler for online fraud, happily processing fraudulent payments. So what makes this loophole possible? Payson doesn’t store the credit card number as a part of their user account so VISA regulations don’t apply.
Idiots. I’ll know better next time. PayPal, the most popular intermediary, is better in this regard as the card is part of the account and normal regulations apply.
So avoid Payson. And any merchant that deals with them.
Would we be better off looking beyond the quarters?
Recession is fast becoming a self-fulfilling prophecy. With every newspaper touting every single decline as “huge”, companies are hitting the panic button everywhere. But just how bad have things gotten? Take retail in the US, where talk has been of a major collapse. Figures of double-digit sales declines from last year do indeed seem dramatic. But we can also take another view into the situation. Here’s a quote from today’s NY Times:
According to the Commerce Department, retail sales for 2008 fell 0.1 percent from 2007 [..] Much of December’s drop in retail sales came from falling gasoline prices, which have tumbled to a nationwide average of $1.79 a gallon from their peaks of $4.11 in July
0.1%? Oh yes, a fully valid reason to panic, is it not? Is it just me or does that suddenly not seem so dramatic at all? Seriously, are we forgetting that prices of lots of things went up absurdly in the past 24 months? Spiraling costs were considered bad news then. And now that they’re returning to more reasonable levels, that’s also bad news?
Over the past week or so, we temporarily got some respectable winter weather with temperatures hovering around -10C – -20C. Yet there was very little or no snow in most of southern Finland; that made for some interesting possibilities like the crystal-clear frozen lake of the third photo. Click on the photos for slightly bigger version.






First off, Happy New Year 2009 to everyone! To begin with a small piece of food for thought, here’s a nice quote that I found:
New Year’s eve is like every other night; there is no pause in the march of the universe, no breathless moment of silence among created things that the passage of another twelve months may be noted; and yet no man has quite the same thoughts this evening that come with the coming of darkness on other nights.
– Hamilton Wright Mabie
While 2008 in general focused on the economy and the US presidential election, 2008 on a personal level could be characterized by many smaller-scale things; on one hand, the weather in Finland sucked most of the year with no winter or summer. On the other hand, it was the first – and hopefully the last – whole year we spent as a family of three with all the joys that go with that. The year was also sometimes busier-than-desired with Sarita wrapping up her studies, but at other times offering refreshing variation to the routine with me staying home with Amanda for a month.
Along the photographic tradition in this blog, here are a few highlights from the year follow. Click on the thumbnails for a slightly bigger version.
This photo from January represents one thing that’s wrong with the Finnish winters – there are no good-quality fresh fruits or vegetables available. What little there is is either tasteless greenhouse-grown or raw shipped-from-somewhere. In January we also started going to baby swimming lessons with Amanda; in this issue she obviously comes to her father in that she absolutely loves water!
February was unseasonably warm, up to +8C, and seaside walks felt more like October than February. Nothing much out of the ordinary happened in February otherwise; at work we managed to cut costs dramatically and dined well at Mai Thai – the 230eur bill there was a rather big decrease from the 1,200eur spent by the same team the previous time..
Despite the warmer-than-before temperatures, March is still firmly in the winter territory; hence, all flowery photographic activity needs to take place indoors, such as on this tiny rosebud. At the end of March, we got snow on two occasions that actually stayed on the ground for a while – but that didn’t stop us from looting the ice cream car one Friday. The ice cream car, btw, makes its rounds all through winter.
Some small signs of the coming spring were already visible in April, such as this beautiful blue flower in the gardens nearby. A quick trip or two to Germany seems to be mandatory every spring; this time Düsseldorf failed to impress, but didn’t disappoint either.
The Japanese garden and the cherry tree bloom is always one of the high points of May; May 2008 began in downright summery temperatures of over +20C, which we thankfully didn’t know would be pretty much the best “heatwave” we’d get the whole year. BBQ season was also officially opened in May – this year we also used the disposable BBQs successfully in parks etc, without even setting off any fires.
With June came a quick business trip to a new (for me) country, Monaco, as well as an event that has become more rare for me lately: an exam. I think IELTS must be somehow fundamentally flawed as I didn’t get a perfect score on it for some strange reason
June is also when the Helsinki Samba Carnival takes place, a day when the downtown views could easily be from another country.. I like the summer in Helsinki a lot actually, there’s always something cool happening and the swarms of tourists create a nice international atmosphere that is mostly missing other times of the year.
July, the official summer month, was not very reliably summer this year – which was just as well as I spent most of the month working, with one week getting used to the pattern what would define the month of August:
August was a unique month in that Sarita went to work whereas I took the month off as paternal leave and stayed home with 11-month-old Amanda. We had a lot of fun and I made lots of interesting observations. Among these were:
- Our daughter is positively wild. Sure I knew that before, but I mean she’s wild. Sometimes it’s tiring just to watch her being at it, but most of the time she’s just so darn cute.
- While many small wonders may fill a day, one can’t actually do very many “big” things on any given day. A trip downtown and the sandbox easily fills the whole day.
- An hour can be an extremely short period of time – or it can be more like a week.
- Annoying childrens’ songs, while undoubtedly very therapeutic, get stuck on “repeat” in your head long after you’ve stopped playing them. Luckily Amanda’s favorite these days is Rihanna’s Disturbia, which doesn’t quite have the same annoyance factor.
- A cute baby is a good social lubricant even among the mute Finns. Right up there with a puppy, actually.
September began with the best business trip ever, a three-city tour of Hong Kong, Auckland and Sydney with plenty of time for my own activities. Excellent company at Auckland made the conference + sightseeing & shopping even more fun than I imagined it would be and afterwards a few days off at Sydney would’ve been downright perfect had it not been for the storm that kept the beaches closed and thus me out of the water and off my surfboard.
Still, it was one great trip. More such business trips would be very welcome 
October provided another good business trip, this time to Bordeaux where it still was summer. My first time at the ICIN conference proved to be not only interesting but rewarding, as I got the Best Presentation award. Oh, and I reaffirmed my liking to French cooking. And the wine is not too bad either. Other than that, Sarita was busy studying and I was busy taking care of Amanda while she was doing that.
Late November saw a foot of snow falling on Helsinki within one day, and amidst the ensuing traffic chaos people quickly forgot the jeer typically directed at Americans when similar chaos ensues there after a foot or two of snow. Finns are so proud of the country’s winter capabilities that we easily forget what actually happens if a foot of snow is dumped on us within 24 hours. You see in Finland, typically whatever snow falls does so over weeks and months, making it quite a bit easier to clear away. Unfortunately the entire 40cm of snow was gone within a week and has yet to return.
With our stream/river still running wild in December, it seems possible that we won’t be getting a cold winter at all. Again. On the other hand, the forecast does call for -15C weather in just a few days time, so let’s see. Some snow would be nice to help the darkness a bit, but on the other hand my skin doesn’t like freezing temperatures at all, so in that respect warm winters are more than welcome.
Last year I noted that the arrival of a child changed everything. That might’ve been a bit of an exaggeration – it hasn’t changed everything. It’s brought some logistical and more importantly time management challenges, but it also feels indescribably good to come home to a hug and a kiss from a tiny person. Early 2009 will tell us whether it is actually the arrival of a second child that will change everything .. I hope not.
2008 was certainly an eventful year, but there are already strong indications that 2009 will be even more so. As is the case with the global economy, 2009 will also present us with a number of personal challenges – but challenges are meant to be tackled with and conquered, allowing us to emerge stronger after them. So bring it on! (the smaller challenges anyway)