A while ago my bank approached me – by phone – with a “great” offer on a credit card. The only problem? I already had the card and their marketing department seemed to be blissfully unaware of that.

Now it was my ISP’s turn; yesterday they sent me an ad letter (and personally me, too, with my name & all on the envelope so it was not mass-advertising as such) offering – you guessed it – exactly the same service I have had for years!

This is pathetic. Just how difficult can it be to have some basic level of intelligence in ones Customer Relationship Management system? How long do we have to wait for Finnish companies to learn even the very basic CRM best practices?