By now everyone has probably noticed that Finland won the Eurovision song contest with a somewhat different performer than has been the case with the pop-competition earlier; Lordi.
Sadly, the advertisers have also noticed it and are now rampant in creating supposedly funny spin-offs of the winning song title Hard Rock Hallelujah. The first I noticed was Pepsi, who came out with the slogan “Hard Drink Hallelujah”, as can be seen in the photo here.
The next I saw was Esso (Exxon’s Finnish fuel station chain, of all places) with the ad here on the right. I’m not actually even sure what it referes to, but I guess it’s about hot dogs.
I wonder how many more are coming up before the advertisers and/or the companies realize that it’s a pretty lame idea.
Of course, if you believe the any publicity is good publicity-argument, the ads obviously work – and by writing this I’m adding to the success. If, on the other hand, they are actually trying to get some sales for their products, I hope they fail as miserably among the wider audience as they have failed with me.